Rees Calder

Product Leader

rees.calder@levityleads.comlinkedin.com/in/rees-calderCape Town, South Africa (available globally)reescalder.com

Professional Summary

Product-oriented leader with 12+ years of experience spanning platform strategy, go-to-market, data-driven growth, and AI product integration. Currently consulting as CMO/product lead for Thingiverse, where I unified two platforms under one product vision during a major acquisition. Built a 250,000-line AI operating system and content engine from scratch, demonstrating deep technical product instincts alongside strategic leadership.

Key Achievements

\u2192Unified Thingiverse and MyMiniFactory under one product vision during acquisition, serving 10M+ monthly visitors
\u2192Built a 250,000-line content engine (product from idea to production without engineering team)
\u2192Designed and shipped Atlas AI operating system, managing 3 inboxes, calendar, and business dev autonomously
\u2192Led product-led growth strategy at a fintech, enabling their Series A fundraise through repositioning
\u2192Scaled a lead gen platform using AI, delivering 5-person team output at 40% of cost

Experience

CMO Consultant (Product and Marketing)

2024 - Present

Thingiverse / MyMiniFactory

\u2022Unified two separate platforms under one product vision during acquisition
\u2022Own product positioning, go-to-market strategy, and growth for 10M+ monthly visitors
\u2022Led cross-functional team of 16 across product marketing, content, and community
\u2022Integrated AI tools into the platform operation, automating key user-facing workflows

Founder and Product Lead

2023 - Present

Levity Leads Ltd

\u2022Designed and built an AI-powered lead gen platform from concept to production
\u2022Built proprietary tooling: BookerBot (AI booking automation), Content Engine (250K+ lines), ECO4 audit dashboard
\u2022Defined product roadmaps driven by client feedback and usage data
\u2022Managed full product lifecycle from discovery through deployment and iteration

Creator and Product Owner

2023 - Present

Atlas AI Operating System

\u2022Designed and built a full AI operating system from first principles
\u2022Product manages 3 email inboxes, calendar, social media, and business development workflows
\u2022Iterated through user feedback (personal use) to build robust, production-grade autonomy
\u2022Architecture spans 38 repositories with 250,000+ lines of code

Strategy Consultant

2022 - 2023

Avantgarde (JLR, Kia)

\u2022Developed product positioning for Jaguar Land Rover as a modern luxury brand
\u2022Built global sponsorship strategy across multiple verticals (sailing, eSports, tennis)
\u2022Data-driven audience analysis informed product and brand decisions

Growth Lead

2021 - 2022

Nucco / UNIT9

\u2022Led product repositioning for an insurance fintech that enabled their Series A
\u2022Identified market positioning gap through analysis of 47 competitors
\u2022Pioneered VR content as a new product line for the agency

Strategy and Growth Lead

2019 - 2021

The Tree (EIT Food)

\u2022Rebuilt product and content strategy for a €1.6B EU initiative
\u2022Used data analysis to identify that 73% of content was off-brand, rebuilt from scratch
\u2022Delivered 40% engagement increase through audience-centred approach

Head of Marketing (Product Focus)

2013 - 2019

MyMiniFactory

\u2022First hire at the 3D printing platform, wore product and marketing hats simultaneously
\u2022Ran community-driven product development, translating user feedback into platform features
\u2022Managed crowdfunding campaign ($1M raised) which validated product-market fit
\u2022Grew platform from zero to hundreds of thousands of active users

Skills

Product StrategyPlatform ArchitectureGo-to-MarketUser ResearchData-Driven Decision MakingCross-Functional LeadershipAI Product IntegrationGrowth StrategyRoadmap PlanningStakeholder ManagementCommunity BuildingAcquisition Integration

This CV was generated from reescalder.com/cv. Three versions available: CMO, Product, and Engineering.