Rees Calder

CMO / Marketing Leader

rees.calder@levityleads.comlinkedin.com/in/rees-calderCape Town, South Africa (available globally)reescalder.com

Professional Summary

Marketing leader with 12+ years of experience across brand strategy, go-to-market, team leadership, and AI-powered marketing operations. Currently CMO consultant for Thingiverse (world's largest 3D printing platform), managing a 16-person team across the US, UK, and Europe. Founder of Levity Leads, an AI-powered lead generation agency. Proven track record of building marketing functions from scratch, leading acquisition communications, and winning seven-figure pitches.

Key Achievements

\u2192Led 16-person marketing team through a major platform acquisition at Thingiverse/MyMiniFactory
\u2192Won £1M+ in new business from a single pitch for Jaguar Land Rover
\u2192Delivered 40% engagement increase for a €1.6B EU initiative (EIT Food)
\u2192Built and scaled a lead gen agency using AI, delivering 5-person team output at 40% of cost
\u2192Shipped 250,000+ lines of marketing automation and AI tooling code

Experience

CMO Consultant

2024 - Present

Thingiverse / MyMiniFactory

\u2022Managing 16-person marketing team across US, UK, and European offices
\u2022Led the acquisition announcement and unified two platforms under one brand
\u2022Built AI systems into the marketing operation, automating content production and lead gen
\u2022Own brand strategy, demand generation, content, and community for 10M+ monthly visitors

Founder

2023 - Present

Levity Leads Ltd

\u2022Founded an AI-powered lead generation agency serving B2B clients across fintech, proptech, and SaaS
\u2022Built proprietary AI systems for content production, CRM management, and campaign reporting
\u2022Delivered same output quality as traditional 5-person teams at 40% of the cost
\u2022Manage multi-channel outreach campaigns with AI-driven personalisation

Creator

2023 - Present

Atlas AI Operating System

\u2022Built a 250,000-line AI operating system that manages email, calendar, social media, and business development
\u2022System manages 3 email inboxes autonomously, handling triage, drafting, and sending
\u2022Generates and schedules social content daily, pitches new business ideas each morning

Strategy Consultant

2022 - 2023

Avantgarde (JLR, Kia)

\u2022Led the pitch strategy for Jaguar Land Rover, winning £1M+ in new business
\u2022Built global sponsorship strategy for Kia across sailing, eSports, and tennis
\u2022Repositioned JLR as a modern luxury brand using data-backed audience insights

Growth Lead

2021 - 2022

Nucco / UNIT9

\u2022Repositioned an insurance fintech through brand and audience analysis, enabling their Series A
\u2022Pioneered VR content strategy that opened an entirely new revenue line for the agency

Strategy and Growth Lead

2019 - 2021

The Tree (EIT Food)

\u2022Rebuilt content and comms strategy for EIT Food, a €1.6B EU initiative
\u2022Delivered 40% rise in engagement through audience-led content pillars
\u2022Landed a single client worth 20% of the agency's annual revenue

Head of Marketing (various senior roles)

2013 - 2019

MyMiniFactory

\u2022First marketing hire at the 3D printing platform
\u2022Built the marketing function from scratch
\u2022Ran a crowdfunding campaign that raised $1M in 30 days with zero paid media for first $200K
\u2022Grew community to hundreds of thousands of active users

Skills

Marketing StrategyBrand PositioningGo-to-MarketTeam LeadershipAI Marketing OperationsContent StrategyDemand GenerationCRM and AutomationSponsorship StrategyPitch DevelopmentAnalytics and ReportingBudget Management

This CV was generated from reescalder.com/cv. Three versions available: CMO, Product, and Engineering.